Here is an excellent interview with Frank Wang CEO and founder of DJI.  Frank talks about the early days of DJI in 2010 right up to the present and how he sees DJI well into the future. DJI are by far the biggest of all the consumer drone companies with approximately 70% of the market.

The interview below is less than 4 minutes.  It is quite short but you will hear some great nuggets of information from this interview.  The interviewer from the Wall Street Journal asks some pretty tough questions regarding quality controls, customer service and hiring of international employees at the DJI.

DJI Company Information 

The DJI company is originally from China with it’s headquarters in Shenzhen. Starting  in a single small office in 2006, DJI now have a global workforce of over 2,000. DJI have offices in the United States, Germany, Japan, Beijing and Hong Kong.

In 2014, DJI has revenues of $500,000.  For 2015, DJI are looking to double it’s revenues and become the first billion dollar drone company for consumers.  Also in May 2015, DJI raised raising $75 million in funding from Accel Partners, an investor in companies like Facebook and Dropbox.

DJI’s Goal To Build A Market For Drones

Starting out in the drone manufacturing business, Frank Wang realized, for the market to grow past the radio controlled hobby into a flourishing drone industry, drones needed to be simple, very reliable, small and reasonably priced. DJI are really very good at marketing the positive aspects of drones. All DJI social profiles share some terrific aerial photography and filming. The DJI videos on YouTube is outstanding.

DJI Drone Models

DJI produce a variety of high tech drones with their latest Mavic Pro being the most popular and best priced.  It’s a small fold up drone which flies ultra stable both indoors and outdoors.  It is terrific to fly and film with.

The Phantom 4 which was released in late 2016 with a number of different versions such as the Standard, Advanced and Pro.   This Phantom 4 Pro has many of intelligent autonomous flight modes which make it extremely easy to fly and film with.

DJI concentrate on everything from the drone right down to ease of assembly and packaging. In fact, their drones are practically ready to fly, with all the latest technology such as FPV, Waypoints and return to base safety systems. Their drones also feature the best quality gimbal brand called the Zenmuse.

DJI  own many patents in drone and camera technology, stabilization technology and automatic flight controls systems.

The Spreading Wings multirotor drone is aimed towards the professional and commercial business who want to guarantee top quality aerial video or stills.

DJI Matrice 100 drone is aimed towards developers.  It is highly customizable, expandable and flexible to carry various payloads such as cameras, sensors and communications devices.  It’s a platform which is easy for developers to work with.

The Inspire 1 is by far the most innovative drone on the market.  It is beautifully designed with many new features such as retractable carbon fiber arms giving you a 360 degree view to video with. The Inspire 1 Professional has an impressive 4k UHD video camera using a micro four thirds sensor. It really is packed with the latest innovations in drone technology. The Inspire 1 drone has many options which includes zoom and thermal camera.  Here is a terrific Inspire 1 review.

DJI Frank Wang Interview 

The below interviewer and translation is by Colm Murphy and Olivia Geng. Enjoy this short interview with CEO Frank Wang of DJI.  The embed code from WSJ is incorrect so I’ve add a direct link to the WSJ Interview with Frank Wang.

Here is another terrific video entitled “How DJI Became A $10 Billion Drone Company”.


Share this article