Drones been used to film brands for marketing and advertising purposes is becoming very popular. Drones are widely available, cheap and it is easy for a professional advertising film maker or photographer to use the cameras on drones.
Here we have a few terrific commercials which show how drones are been used in many creative ways for the auto industry. From this commercials, you can get an idea of how drones can be used to market so many brands and products.
For most people, drones are viewed as sophisticated high technology. People are find drones quite intriguing. They are also attention grabbers and for some, drones have a sort of mystery about them especially for anyone not tech savvy.
It is also noticeable that manufacturers are giving their drones an almost human look to them which you can especially see in the DJI Inspire 1 or the Ehang Ghost drone. This is quite important to break down any sort of fear against these flying machines which some day may be delivering our pizza. You certainly want a friendly looking drone delivering your pizza and parcels.
I hope you enjoy these very creative uses for drone for marketing purposes.
Drones For Marketing
Audi A6 TV Commercial, ‘The Drones’
Now, this first advertisement is pretty creative. This commercial uses quite unfriendly, intimating, robotic looking drones to play on people’s fears about drones going crazy, taking over our skies and attacking us. We are then introduced to the real brand which has very advanced high technology which is not one bit intimating. The Audi A6.Google Ads
Regarding technology, if something is well designed, then it will be easy to use no matter how advanced the technology is inside. Drones in particular the latest technology and are getting easier to fly and film with with every new drone coming to the market.
The latest DJI Phantom 4 drone has real obstacle sensing technology which means it recognizes it’s surrounding and avoids crashing into things. It is very easy to fly and has many safety features. It’s stabilization is perfect and it films beautifully.
When it comes to the auto industry, we might see them taking some of the obstacle sensing science from the latest drones and adding it to cars to also make them a lot safer.
Lexus ‘Amazing In Motion – Swarm’
Marketing concepts are becoming more creative and sophisticated. In this commercial or short film to be more precise, ‘Amazing In Motion – Swarm’ is about amazing technology, design, art and creative innovation which are all design principles of the fantastic Lexus brand.
Probably one of the most beautiful and unique drones to date has to be the DJI Inspire 1. It certainly is beautifully designed. It is also perhaps the most innovative drone to date. I would say that the teams from DJI and Lexus are well matched in their passion for beautiful design, creative innovation and amazing engineering.
In “Swarm,” which is the second project in Lexus’ “Amazing in Motion” campaign, Lexus and KMel Robotics presented the above playful story of quadcopters exploring the city at night while we sleep.
This next video describes the technology and the making of the ‘Swarm’ which is pretty fascinating. For anyone who loves marketing this should be a terrific inspiration.
Drones Marketing Cars
The above videos are very creative and used drones in quite an unexpected way to market auto brands. The next videos show the real power of drones in taking great aerial videos of the features and driving abilities of the auto brand. A few years ago, a helicopter and crew would be required to film these commercials.DJI Ad
In 2015, we have seen a number of drones which have perfect stabilization gimbals and can can film in 4k UHD quality. Perhaps the best drones for filming commercials at the moment are the Spreading Wings S1000+, Inspire 1, Phantom 3 and 4 from DJI. However, Walkera, Yuneec and 3DR have also got some great quality drones for aerial filming.
The below is press event footage of the Fiat Panda 4 X 4 Cross, using a Phantom drone and off road cameras.
Drones Filming Top Toyota Tacoma
Everyone knows that having a car is freedom. Being able to go off road with a 4 x 4 is even more freedom. Toyota certainly created this commercial to show viewers how their lives will greatly improve and the wonderful adventures which lie ahead with their latest Tacoma.
This video is very professional and was filmed by Aerial Mob who are real experts in aerial filming. This aerial commercial really captures the sense of adventure which Toyota want to portray. Nice job.
Overall, drones are a terrific and inexpensive of filming almost any outdoor brand and location.